About Us

behind the scenes at plug&Paid

About us

plug&paid’s comprehensive SaaS shopping cart platform can seamlessly turn any website or social media page into a shop.

It sounds simple, but moving to the opposite spectrum of software complexity when compared to traditional eCommerce solutions and outlets, ‘Distributed Commerce’ allows for a more targeted shopping experience on any platform of choice, be it free.

Centralised solutions which require long-winded setups are a thing of the past. With plug&paid it is now possible to convert an existing website into a shop or host a link to a cart on an external forum. No more redirecting customers to marketplaces that nickel and dime you with fees.

Our mission

A different, much more efficient approach to eCommerce, which is distributed in nature and acts as an enabler for any (existing) website wishing to monetise itself. Our hosted buttons, links and widgets are call-to-action shopping carts – nicknamed ‘plugs’. A single plug and its corresponding shopping cart can be accessed across multiple domains and differing platforms on the web. Plugs take seconds to deploy or to share, and are not any more difficult to install on your page than, let’s say, an affiliate banner.

Made in the European Union

plug&paid consists of a team of highly skilled developers and business-minded people from all over the European Union who share the same vision and mindset after working more than 10 years together in building eCommerce based applications.


Registered German Company:

plug&paid UG

Mainzer Landstraße 49

60329 Frankfurt am Main

VAT: DE329477216


Cyprus Office:

Plugora Ltd.

42E Arch. Makariou Avenue

1065 Nicosia

VAT: 10361974R

meet our amazing team

The Faces Behind our Success

We Couldn’t Do It Without Them

Emy Carlan

CEO / Co-Founder

Antonis Dimitriou

COO / Co-Founder

Silviu Panaite

Dev Ops / Co-Founder

George Spitaliotis

Advisor / Co-Founder

Anca-Luminita Carlan


Zavin Hussein

Software Developer

Valentin Boboc

UX Consultant

Alice Teodorescu

UX Copywriting Consultant

Vlad Ciureanu

Lead Designer

Alexandru Balan

Business Development

Peter Dimitriou

General Manager

Antonis Kyriakou

Legal & Compliance

Prodromos Kyriakou

Accounting & VAT

Thanos Athanasiou

Legal & GDPR